Dr. Abha Azad is the co-founder and Partner, Head of Strategy for Finese PR. With a distinguished career spanning over two decades, she is the chief architect of the communication strategies that have built and protected some of the most respected brands in the market. Dr. Azad’s unique academic background in literature and language gives her a profound understanding of narrative, context, and human motivation, allowing her to solve complex communication challenges with intellectual rigor and creative insight.
As the Head of Strategy, Dr. Azad leads the development of high-level corporate narratives, brand positioning, and crisis management frameworks for the firm’s clients. She specializes in translating complex business objectives into clear, compelling stories that resonate with diverse audiences—from investors and employees to customers and the media. Her work ensures that every communication strategy is not only tactically sound but also deeply aligned with the client’s long-term vision and values.
Dr. Azad co-founded Finese PR in 2000 with a clear vision: to establish a communications firm where strategy was treated as a serious intellectual discipline. She saw the need for a partnership that could offer more than just media relations, providing clients with the sophisticated narrative tools required to build lasting influence. This founding principle, combining her expertise with the financial acumen of her partner, remains the core competitive advantage of the firm today.
Dr. Abha Azad holds a Doctorate (Ph.D.) in English Literature. This deep academic training provides the foundation for her mastery of strategic storytelling and critical analysis. She is a trusted advisor to CEOs, CMOs, and boards on the critical issues of brand purpose, reputation management, and effective stakeholder engagement.
